Hello....

“Creativity is contagious, pass it on.”
— Albert Einstein

I am a senior design leader with over 13 years’ experience driving creative strategy, team leadership, and commercial product development specalising in the jewellery and accessories sector. My knowledge covers end to end range architecture, trend analysis, CAD and Adobe Creative Suite, and translating creative vision into profitable, KPI-led collections.

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My career spans across design and buying, concessions, wholesale, supplier development, working closely with buying teams, manufacturers, and stakeholders to deliver growth-focused product ranges. I have led and mentored  diverse creative teams, fostered positive and resilient cultures, and managed projects from concept through to production and launch.

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I bring a people-first leadership style, strong communication skills, and a strategic mindset, with experience in brand growth, campaign marketing, and social media strategy. I thrive in fast-paced environments and am motivated by building teams, brands, and long-term commercial success.

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