DESIGN PROJECTS
LIARS & LOVERS
Originally created and designed exclusively for Asos it has come a long way.
Liars has seen success from the second best selling brand on ASOS 2019, branching out to wholesale for other brands such as Zalando and Topshop.
Due to the rapid growth, sales and profit there was an opportunity to create Liars as DCK own brand and it continues to sell across wholesale brands online.
Trans A/W 2019 campagin launch video below.
CLICK IMAGE TO VIEW FULL VIDEO
SACRID HAWK
A trend setting brand created for the sirens who stand out in the crowd. Creative clothing with a jewellery flair, overlaying to add a unique styling.
I worked with closely with the sacred clothing team to develop and design ranges around their seasonal trend rack up's. Creating branded jewellery as well as showstopper metal clothing including hat trims, boot chains and label tassels.
First selling on ASOS then moving to a concession stand at Topshop the brand has evolved with the customer. Now as a stand alone unique brand it can be found online and Instagram.
ZARA
PRIMARK 'THE EDIT'
A sustainable and elevated range created for the concious Primark customer.
Developed and designed working closely with the Primark team to ensure higher plaiting techniques at affordable prices.
A successful range with best seller reactions and repeated lines.
A considered hair accessories range specific to buyers brief. Bridal pretty aesthetic and tones with sustainable fabrics such as silk, cotton and satin.
Profitable collab with secured contact producing Zara hair for Kojac.